Each issue of the newsletter features a sneak peek into the creation of your favorite products. This issue, Robert Allen—the Badger himself!—shares the story behind the original Onewheel waterproofing kit, and what’s next now that he’s solved the problem of nosedives.
Vendor name: Badgerwheel
Location: Cleveland, OH
Products or services offered: The original Onewheel waterproofing kit, BadgerSense nosedive warning system, Tail Rails, Soccasin, and other accessories.
What is your most popular product? Bearing protection
How/why did your business get started?
I water damaged my Onewheel Plus playing at the edge of a lake like they show in the ads. Luckily, I got it dried out and running, but the Bluetooth never worked again. I decided not to risk it a second time and opened up the board to waterproof it. I quickly started seeing a lot of interest from others who wanted to do the same thing, so I started providing the original Badger Kit in 2018.
What needs did you see in the community that were not being filled?
One of my guiding principles is to not just copy something else that’s already on the market, but to focus on products that didn’t already exist or provide new and improved functionality. With BadgerSense, we’ve answered an age-old question by giving riders the data they need to push the limits of both the board and their own mettle.
What makes your product different from similar products on the market?
Badgerwheel is focused on rugged, multi-functional products for extreme riding conditions. For example, both the Tail Rails (a collaboration with FlightFins) and our classic X Rails feature reinforced inserts that make them much harder to strip than stock rails. Our bumper brackets reposition the bolt away from the high wear point at the corner and allow bumpers to be replaced without disassembling the rest of the board. The Badger Bite locks the inner hub bolts in place, solving a very common problem among people who ride hard. And finally, the BadgerSense and BadgerSight HUD comprise a totally unique, first of its kind nosedive warning system that provides real-time visual data so you can send it harder with confidence. Plus, it doubles as a battery meter and triples as a speedometer.
Do you have any new/exciting projects in the pipeline? What are they and when can we expect them to be available?
The GT version of BadgerSense is on the way, and we’re working on a smart posi sensor for all models.
How can IOWA members take advantage of your special member discount?
IOWA members receive an exclusive 10% discount code in their email, good toward any Badger product.
Each month, IOWA teams up with one of our vendor sponsors to offer discounted products and services to IOWA members. For vendors interested in participating, please email email@example.com. Here is the full list of participating IOWA vendors:
All IOWA members can now get 10% off of select services at all Stokelife service centres that fix, pimp and protect Onewheels. You can find your nearest Stokelife repair centre on the map at stokelifeservice.com for excellent repairs and upgrades to all your personal electric vehicles. Let them know you are an active IOWA member!